Nick Wingfield on the naming of the Apple Watch versus iWatch:
Apple began using the “i” prefix on its product names back in 1998, when Mr. Jobs, who only recently had returned to the company, used it on the iMac, the candy-colored computer that helped reinvigorate the company’s portfolio of products. At an event where he showed off the computer to a boisterous crowd, Mr. Jobs said that the “i” in iMac stood for a lot of things, including Internet, individual, instruct, inform and inspire.
The move away from “i” was long past due (just as it would be for anything formulated 16 years ago), but I’m honestly not sure how I feel about “Apple Watch”. Sure, we’ve grown used to “Apple TV” but it’s still a bit too generic for my tastes in naming. I’d prefer something that is unmistakeable. While dated, the “iStuff” naming convention was unmistakable.
On Apple’s own website navigation, they just denote the Apple Watch as “Watch”. That’s confusing. I keep thinking it’s where the live stream of yesterday’s event is hosted.
This is a new category. It’s a hell of a lot more than a watch. I find the name at best lazy, at worst boring. The device itself looks great — worthy of a more inventive name.
Regardless, fare thee well, “i”.
Good article about Apple new product been call “Apple Watch” instead of “iWatch”. Couldn’t agree more.